We’re lucky to be working with Holly Mackay, one of the most innovative characters in the financial world.
Holly launched BoringMoney.co.uk in the summer of 2015 and in since then we’ve created two campaigns targeted at particular ‘tribes’ which include video and social content, online advertising and micro sites.
Realising we had a natural born presenter as a client we’ve thrust Holly into the spotlight in the campaigns and built a unique tone of voice and look and feel around her and the brand
In addition we’ve launched her new website, created a ‘Tribe’ website, built presentations, developed social content, icons, banners events and just about anything else Holly can throw at us.
For over nine years we played a central role in ensuring that Volvo cars projected its strong brand values and maintained its distinctiveness in the automotive sector. We defined a new brand territory/space that only Volvo could own, re-prioritised their brand values and communicated the change to all Volvo employees and dealer.
To support the new brand positioning we developed a brand identity and creative positioning, in turn providing both manuals and inspirational tools for Volvo’s agencies to follow. In 2005 we developed and launched a single, new, unifying logo for all brands across the Volvo group. It was the first ever 3D styled version to be applied across car badges, print and web.
We worked for more than two years with Visa CEMEA to capture the ‘soul’ of the brand, and create a strong brand personality that would resonate across Central Europe, the Middle East and Africa (CEMEA) – a region where extreme wealth and poverty co-exist and cash is king.
We created a new brand platform, a distinctive regional look and feel/tone of voice which was launched across all markets in the region using a series of seminars and workshops, along with printed and on-line brand tools. The main brand book was launched at a major event that used a series of larger-than-life sculptures of everyday heroes.
Post launch, we delivered further brand and inspirational tools, along with an asset management intranet site.
Currently we’re helping launch one of the most exciting new brands in the UK. Doddle is a parcel delivery company that fits in with busy people’s lives.
Primarily focused around a service that allows people collect and return online shopping and send parcels, from the locations that are convenient for them.
We’re refining the brand positioning tine of voice and identity, designing shop layouts and graphics (they’re opening 300), website design, animations and providing support across every conceivable area of their business.
Ice is a loyalty programme with a big idea – it offers online shoppers discounts only with retailers that are doing their best for the environment. Winning a competitive pitch for the business, we redesigned the Ice website to make it fully responsive and to help customers collect and spend their Ice Points more easily. The site launched in 2014. Since then, we’ve been helping Ice to develop a consumer engagement campaign that will ultimately incorporate broadcast, social and one-to-one media.
Journey Latina America
Journey Latin America is an independent travel agent specialising in tailor-made and group holidays to Latin America. As a smaller company, they needed a holistic approach to their re-branding and an enthusiastic team to implement and manage it.
We pitched for and won the business with a brand refresh, new web site and range of communication materials.
All areas of Journey Latin America’s business embraced the new identity, and over four years on it still has enormous stand out in the sector and is as strong and fresh as ever.
Keel are closely involved with, and co-founders of, the sustainable business Ecoteque. http://ecoteque.com/
The brief is to develop an interactive consumer website that shows off the desirable aspects of sustainable products & services, and create a wider environment for creators in the sustainable arena.
Faxi is a brand new car sharing service that is about to launch a Beta trial with schools, called Faxi Junior.
Keel have been involved since the inception of Faxi and created the logo and identity.Now our focus is on developing all the User Experience and design requirements. Shown here are concepts, as the final designs are still in refinement.
Interoute own and operate Europe’s largest and best-connected voice and data network.We were approached to develop the brand across all its communications. The creative approach was simple – deliver engaging, relevant communications that would cut through… and would get past the target customers’ toughest weapon, their PA.
We developed a fresh new identity that stood out from the overly technical approach of the competition, and highly creative campaigns that couldn’t be ignored or thrown away.The creative approach united all touch-points and drove all communications, including direct and digital mailings to generate leads, launch events, recruitment, brochures and environment.
Cancerlink (now part of Macmillan) was a cancer support charity, a central organisation that put people affected by cancer in touch with local support groups. On a limited budget we created a new identity that married a professional presence with warmth and reassurance for those affected by cancer.
The brand identity was created with the emphasis on ease of implementation – as the charity used mainly independent designers and printers for design work. The identity was quickly followed by a website that took an empathetic approach, identifying and addressing a broad range of audience needs. It was well received by users for its tone and ease of navigation, and was a finalist in the Design Week Awards. Other material produced included annual reviews and a poster campaign.
It’s not all Volvo and Visa; often we get called on to help out on much smaller projects. In this case, the identity for a landscape gardener in Essex gave us a creative challenge to get excited about. Key to the project was a need to convey the three key aspects of the business: design, build and maintenance.
Our solution used earthy textures but was light and airy, reflecting the outdoor nature, with a colour palette to reflect the seasons.
Many agencies talk of having partnerships with their clients. Well, we really do. When Orange approached Mobcast to deliver them a literary platform, Mobcast asked us to work with them on the project. Our brief from Orange was to combine a digital bookstore with a new Orange Prize for Fiction website, as well as mobile (iOS and Android) and iPad apps.
The project was launched in record time so as to support the first in a series of press releases and continued throughout 2011 in the run-up to the prizewinner announcement (first-time novelist TéaObreht’s surprise victory for Tigers in Red Weather).
Knowing we are car fans, our friends at top Swedish Digital agency Zooma asked us to help with creative and design on the website for the Scandinavian Touring Car Championships.
The challenge here was to appeal to hardcore race fans looking for information and results, in addition appealing to new audiences looking for a fun day out.
The site balanced inspiring and practical information for the newcomers along with more detailed driver and team information, race results, and detailed statistics for the committed race goer.
Nokia wanted to be to be the first to market with a mobile phone that is designed to lessen the impacton the environment and to facilitate the owner in living a less environmentally damaging lifestyle.More than just a product launch, this was a significant statement of intent by the Nokia brand – a visionof tomorrow; a commitment to changing a sector’s business practice and consumer behaviour.
Our role included strategic and media development, brand proposition development, brand creative expression look and feel, and support to all areasvia guideline development.
A long time ago, Ecoteque started out as 98point6. Whilst the site has moved on, we still love our old logo and want to show it off.
In 2010 Keel were approached by technical innovators Mobcast, with a brief to create an identity that reflected a young dynamic online eBook store for both themselves (Uncuva) and key Mobile partners including; T-Mobile, Singapore Telecom, Vodafone and Orange.
Our experience went into developing a new UI unique to the industry, delivering a new book recommendation engine and improved slick user experience across all devices.
The platform works across desktop computers and all Android and Apple devices including mobile apps with tablet versions. We helped Mobcast through a successful sale to Tesco in October 2012.