You need a cost-effective resource that can create a robust brand under pressure. As a small, dedicated team ourselves, we thrive on energy and love the passion of a new business (and we’ve worked with many). As an experienced set of ex-agency heads, our ability to be both an agency and a sounding board has proved useful to many new and successful start-ups.
FEELING A BIT STALE
Markets change. Consumers change. Sometimes, clients come to us because they’ve started to notice that what once worked well for their brand isn’t working as hard now. Maybe you’re worried your brand is looking a little tired next to a line-up of fresh-faced competitors? Over the years, we’ve seen trends come and trends go. But there’s one thing that’s always effective: fresh thinking. We can realign the brand, developing the identity where necessary, creating a look and feel for the times.
REIGNITE THE PASSION
All strong relationships thrive on great communication but in a busy world it’s easy for brands to take their stakeholders for granted. With internal campaigns to our name for brands as successful as Volvo, Visa and Bacardi, we can help you remind your employees what a great brand they work for, remind your customers why they fell in love with your brand in the first place, and get your agencies feeling engaged and inspired. After all, if after all these years we still jump out of bed looking forward to the day, we’ve got an idea about what makes brands great.
A PRESSING ISSUE
You may have a one-off problem. It could be anything from customer research to defining your photography look and feel. It may be a nut that your agency can’t crack or needs added support on. Every situation is different, but the chances are, even if we haven’t seen something similar before our experience will mean we’re not fazed by it.
A SPRING CLEAN
Fresh eyes always see something new. A brand that’s been around for a while can acquire a lot of baggage and we are skilled at rationalising a brand’s multiple variants of its logo and identity. We always ensure that we keep the meaning of the brand, and carefully extract it from everything that’s standing in the way of communicating it. Often brand success isn’t about adding more stuff, it’s about clarity, simplicity and having guidelines that make sense. It’s for exactly that reason we keep our team tight. And our thinking fresh.
MOVING ON UP
Every business wants to build on their success, but it’s important to create a smart plan to push your brand into new areas.
Expansion can stress-test your brand like nothing else. With our small team of professionals making up over 50+ years of experience (crikey), we're always on hand and happy to help make the transition as seamless as possible.