WE'RE AN INDEPENDENT AGENCY. WE SPECIALISE IN TRANSFORMING YOUR BRAND AND HOW IT COMES TO LIFE FOR YOUR CUSTOMERS THROUGH CONTENT.
We are creative thinkers who build solutions to all sorts of brand, communication and business challenges. Our team of brand, comms and content experts work smart – developing compelling and practical brand transformation, content strategy and creative execution.
HOT OFF THE PRESS
We’re super excited to see the launch campaign for the new 2023 Lynx models go LIVE in Europe, the US and Canada! Another fantastic collaboration between Keel and BRP Lynx. Epic riding, amazing talent, great team. Hurraa! Watch this space for a full case study soon.
MORE WORK TO EXPLORE
EXA
Developing a category-busting brand for a new market entrant
EXA came to us with an exciting challenge. Whilst being the owners and operators of one of the world’s most extensive fibre networks connecting Europe and North America, they were about to exit a larger parent company. They needed to create a new brand from scratch; build on a customer base of some of the world’s biggest data users; and take on some heavy hitting competition in the B2B tech space.
MEDELA
Launching the new Medela tech to millennial mums
Medela had developed a game changing new pump, but under a new brand position as the champion of mums, we needed to launch a premium product – the new Freestyle Flex – through the lens of a lifestyle solution. The launch of Freestyle Flex marked a huge step forward for Medela – a testament to their role as a true champion of women. The global toolkits of content and campaign assets have been locally activated by over 20 markets and represent the most diverse and ambitious campaign Medela has ever launched globally.
WELLA COLOR BY YOU
Launching Color By You with influencer stories
Wella had a new colour range to launch to a young, global audience. The range of super-bright, pop colour dyes, hair makeup and glitter gels had experimentation, self-expression and self-discovery at its heart. We knew our launch campaign needed to capture that spirit and speak to the deep desire in our audience to be authentic and unique.
LYNX 2022
Launching a wildcard brand in a crowded market
Iconic Finnish snowmobile brand Lynx were launching into the North American market for the first time in their history. They enlisted Keel to craft a strategy that would prove to the US and Canada that a riding experience like no other was about to send shockwaves across the slopes. This is what we did.