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Rediscover what makes your brand’s story great

At Keel we re-energise brands by helping them rediscover their storytelling mojo.

We do it by tying together a unique combination of brand design, creative content and innovative experiences.

You’ll get a re-ignited focus. A clearly communicated passion. A consistent brand experience. 

You’ll work with a tight-knit bunch of designers, content creators and strategists, united by an unshakable belief in the power of a brand story beautifully told.

And a proven ability to deliver it for brands like yours.


Breaking the Buzzfeed - how long form content changed Medela’s relationship with mum




Finding new ways to engage mums worldwide in a big brand and product story.


Re-powering a 100-year-old brand to win back their dominant market share.


Helping Nissan engage their customers through their motorsport heritage.





Brand design, strategic content and digital experiences.

Together, the Keel team has years of experience working with businesses across all sectors. Global and local, product and service, B2C and B2B. The one thing our clients have in common is that they want to make their stories come alive for their customers. 

We can reinvigorate your brand positioning and visual identity. Analyse your customers’ journeys online. Create and curate new kinds of content. Design digital experiences that engage and delight. Our highly skilled team of brand consultants and strategists make sure your voice gets the kind of attention that generates results.

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Your brand story starts here.

At Keel we put design at the heart of our content work. We believe that every brand today needs to take a good hard look at how it walks, talks and dresses. We’ve years of experience of helping clients do just that.

From brand design reviews to brand toolkits, tone of voice guidelines and employee engagement programmes. From website architecture and UX to print, packaging and point of sale. You need to get your brand in shape and shared consistently and effectively across multiple platforms in the real world. We’ll help you map it, plan it and make it. At Keel, design isn’t a way of looking. It’s a way of thinking.



Stories aren’t just told – they’re lived.

With our track record in brand strategy, ad campaigns and journalism, the Keel team can make sure your brand lives its story at every touch point. In a world of more and more content, our strategic, creative and editorial brains will help you stand out by doing the right kind of less.

Content audits, customer journey mapping and planning. Content creation, writing and editing. Digital campaign development, planning and media buying. Whatever it takes to reach the right audience, on the right platforms, with a story that lives, breathes and excites. 



It’s not what you say. It’s what you do.

How a brand behaves and feels online today is as important as what it says. Maybe more. At Keel we design and deliver digital experiences that captivate audiences and make a real-world difference.

By taking a design-led approach to any digital products, platforms and services, we ensure a truly technology-agnostic view. We work with the right technologies for your problem – not just the ones that work best for us.

From experience audits to audience and platform planning. From user experience design to interactive wire-framing. From service ecosystem design to cross-platform online experiences. We have specialists in digital product architecture, UX and design to create digital products that put audiences at the heart of the action. 

We then bring in the right technology partners to deliver anything from a simple responsive website to a full-blown digital service offering, managing the whole process so you don’t have to.



We’re building a bigger boat –and we need the right people to help us steer it.

Fancy working for one of the nicest agencies in London alongside some of the best talent in the industry?

Keel is a creative brand, content and design agency in the heart of London. We deliver smart, flexible, agile solutions for big brands. The kind of solutions today’s clients need.

We’re creating a place where talented people feel empowered and energised to do their best work. We’re thinkers as well as doers and we like to work with people who understand the value of both.

No current roles listed

Can't see the role that you are looking for? We always love to hear from motivated, talented people. Drop us an email introducing yourself to with a copy of your cv and/or portfolio.

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Keel London

Digital Innovation Group, 57-61 Charterhouse Street, London, EC1M 6HA, United Kingdom

Telephone : +44 (0) 20 3941 7670

Email :