Tell your stories well,
engage your customers better.
Every business today has to be a storyteller, engaging your audience where they live, online and off. At Keel, we help businesses like yours find storytelling greatness. Help you define your brand. Craft your content. Drive engagement.
You’ll work with a tight-knit team of designers, writers, content creators and strategists. We’re united by an unshakable belief in the power of a brand story beautifully told, and a proven ability to deliver it for clients large and small.
SUCCESS STORIES
Finding new ways to engage mums worldwide in a big brand and product story.
Re-powering a 100-year-old brand to win back their dominant market share.
Designing a tablet experience that makes banking easier for everyone, every day.
SOME OF OUR OTHER CLIENTS INCLUDE
HOW WE HELP
Brand design, strategic content and digital experiences.
Together, the Keel team has years of experience working with businesses across all sectors. Global and local, product and service, B2C and B2B. The one thing our clients have in common is that they want to make their stories come alive for their customers.
We can reinvigorate your brand positioning and visual identity. Analyse your customers’ journeys online. Create and curate new kinds of content. Design digital experiences that engage and delight. Our highly skilled team of brand consultants and strategists make sure your voice gets the kind of attention that generates results.
BRAND DESIGN
Your brand story starts here.
At Keel we put design at the heart of our content work. We believe that every brand today needs to take a good hard look at how it walks, talks and dresses. We’ve years of experience of helping clients do just that.
From brand design reviews to brand toolkits, tone of voice guidelines and employee engagement programmes. From website architecture and UX to print, packaging and point of sale. You need to get your brand in shape and shared consistently and effectively across multiple platforms in the real world. We’ll help you map it, plan it and make it. At Keel, design isn’t a way of looking. It’s a way of thinking.
STRATEGIC CONTENT
Stories aren’t just told – they’re lived.
With our track record in brand strategy, ad campaigns and journalism, the Keel team can make sure your brand lives its story at every touch point. In a world of more and more content, our strategic, creative and editorial brains will help you stand out by doing the right kind of less.
Content audits, customer journey mapping and planning. Content creation, writing and editing. Digital campaign development, planning and media buying. Whatever it takes to reach the right audience, on the right platforms, with a story that lives, breathes and excites.
DIGITAL EXPERIENCES
It’s not what you say. It’s what you do.
How a brand behaves and feels online today is as important as what it says. Maybe more. At Keel we design and deliver digital experiences that captivate audiences and make a real-world difference.
By taking a design-led approach to any digital products, platforms and services, we ensure a truly technology-agnostic view. We work with the right technologies for your problem – not just the ones that work best for us.
From experience audits to audience and platform planning. From user experience design to interactive wire-framing. From service ecosystem design to cross-platform online experiences. We have specialists in digital product architecture, UX and design to create digital products that put audiences at the heart of the action.
We then bring in the right technology partners to deliver anything from a simple responsive website to a full-blown digital service offering, managing the whole process so you don’t have to.
WHAT WE THINK
WE HAVE PRINCIPLES
Like you, we’re not in business to roll over and have our tummies tickled. If we think something’s not right, we’ll shout. We think an agency today should do more than just make the thing you ask for. It should check whether the thing you asked for is really the thing you need. In the nicest possible way, of course.
FIVE THINGS WE BELIEVE IN:
1
SIMPLE IS BEAUTIFUL
We love simple solutions, two-word strategies and elevator pitches. Simple helps our clients make better choices.
2
FLEXIBLE IS SMART
We love fast turnaround, quick responses and sprints not marathons. Flexible helps our clients stay light on their feet.
3
LESS IS MORE
We love threads of steel, minimum viable products and doing the right kind of less. No client today has budget or resource to waste.
4
KNOWLEDGE IS POWER
We love customer insights, roadmaps and plans, testing and learning. Knowledge helps our clients make more confident decisions.
5
ENGAGEMENT IS EVERYTHING
We love grabbing attention, provoking action, building journeys. At the end of the day, any activity we do ensures better engagement with your audience.
GET IN TOUCH
Keel London
Digital Innovation Group, 57-61 Charterhouse Street, London, EC1M 6HA, United Kingdom
Telephone : +44 (0)20 3515 0130
Email : hello@keel-london.com
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