How authenticity helps forge deeper connections with your audiences
Welcome to the Keel insights In a similar way to brand purpose, brand authenticity and the use of authentic content in campaigns is becoming more important for businesses to attract and retain customers. But as we highlighted in our insight focusing on the importance of instilling genuine brand purpose – there is a fine balance when it comes […]
Create + Connect: Doddle – Part two
In conversation with Tim Robinson, CEO of Doddle Welcome to the third in our series of short films talking to businesses and people who are evolving their brand and content to create deeper connections with their audience to drive unique commercial advantage. Tim Robinson, CEO of Doddle, discusses what going forward as a B2B brand […]
