ABOUT US


Keel helps clients through brand transformation and develops content that forges deep connections with its audience.

Our combination of brand + content expertise is unique. We take a smart, simple and streamlined approach to problem solving, getting quickly to the root of your brand challenges and working with you to find effective, strategic solutions. 

By getting to the truth of your brand, we develop branding that is both practical and inspirational – giving your teams and agencies the tools they need to create work that has real impact.

And by uniting brand and content, we develop content strategy and executions that have true purpose; they bring the best of your brand to life for your target audience –  whether internal or external.

This means the end of brand work that doesn’t work and content that is just more stuff being churned out, and a new generation of brand + content that delivers against the real-world requirements you face. 

DISCOVERY

•  5C Brand scan
•  Brand + Content workshop

BRAND DEVELOPMENT

•  Brand strategy
•  Purpose and positioning
•  Character and values
•  Visual and verbal identity
•  Employer brand development

CONTENT STRATEGY

•  Content thread of steel
•  Content pillars
•  Messaging frameworks
•  Content calendar
•  Content ecosystem plan

CONTENT CREATION

•  Content campaign development
•  Social content execution
•  Multi-format content creation
•  Film and photography

•  Employee experience + campaigns

TOOLS AND GUIDANCE

•  Brand + Content training
•  Brand guardianship
•  Brand consultancy
•  Brand guidelines
•  Tone of Voice