How brands thrive in turbulent times

Reading time: 5 minutes Author: Keith Crook In a world where nothing is guaranteed beyond tomorrow’s headlines, we crave certainty.   Given the minefield that is politics and economics, we must look elsewhere to find what we know and trust. Sometimes we can find certainty in our family or our family dog. Sometimes we find certainty […]

Create + Connect: Caleño Drinks

In conversation with Ellie Webb, founder Caleño Drinks Welcome to the first in our series of short films talking to businesses and people who are evolving their brand and content to create deeper connections with their audience to drive unique commercial advantage. https://www.keel-london.com/wp-content/uploads/2022/07/Insight-1_Keel-1.mp4

Create + Connect: Healthy Nibbles

In conversation with Sara Roberts, founder of Healthy Nibbles Welcome to the second in our series of short films talking to businesses and people who are evolving their brand and content to create deeper connections with their audience to drive unique commercial advantage. Sara Roberts, Founder of Healthy Nibbles, discusses how they have instilled and […]

Revolution or evolution?

Are you committing to building a better brand this year? Well we’re one month into the new year, and in the world of consumer marketing, that now means a tussle between the good old “New Year, New You” resolutions brigade and the emerging, resolute “You do you!” messaging. We’d argue the decisions you’re looking into […]

Are you neglecting your most important asset for growth?

Welcome to the Keel insights Brand positioning, culture and values are key for setting your business up for success, but when establishing these a lot of companies focus solely on the impact for their customers and prospects. While customer-first is great, this outward facing approach can mean they neglect their most valuable asset – their people. […]

Transforming your brand to stand out in 2022

Welcome to the Keel insights As businesses look to regain momentum and maximise opportunities next year, it’s vital that they consider the important role their brand will play in determining their future success. Here we take a look at some of the key areas we’re encouraging companies to consider to ensure their brand will stand […]

Going global: A winning strategy for worldwide campaigns

Welcome to the Keel insights When it comes to creating campaigns on a global scale, there are several considerations that must be factored in to ensure you have the right strategy for success. Using a clear set of principles from the outset will ensure that you’re getting every part of your communication ecosystem working hard […]

Create + Connect: Doddle – Part one

In conversation with Tim Robinson, CEO of Doddle Welcome to the third in our series of short films talking to businesses and people who are evolving their brand and content to create deeper connections with their audience to drive unique commercial advantage. Tim Robinson, CEO of Doddle, tells the story of how a strong brand […]

How authenticity helps forge deeper connections with your audiences

Welcome to the Keel insights In a similar way to brand purpose, brand authenticity and the use of authentic content in campaigns is becoming more important for businesses to attract and retain customers. But as we highlighted in our insight focusing on the importance of instilling genuine brand purpose – there is a fine balance when it comes […]

Create + Connect: Doddle – Part two

In conversation with Tim Robinson, CEO of Doddle Welcome to the third in our series of short films talking to businesses and people who are evolving their brand and content to create deeper connections with their audience to drive unique commercial advantage. Tim Robinson, CEO of Doddle, discusses what going forward as a B2B brand […]