Billie Eilish: Mastering mass appeal without losing your edge
When it comes to mass appeal, 5-time Grammy-winning musician Billie Eilish has it nailed – with an estimated wealth of $53Million and a long waiting list of high-profile collaborators. Through this incredible rise, Eilish has stuck doggedly to her edgy, but relatable, individuality.
Brand lesson: Stay true to your roots
A clear sense of ‘self’ makes decision-making easier – from new product development and brand management – and enables everyone to be crystal clear why your brand exists.
Jameela Jamil: Matching conviction with commitment
Jameela Jamil’s refusal to accept the status quo of the beauty, wellbeing and fashion industries shows no signs of losing pace. Whether she is tackling ‘quick-fix’ dieting products or uncovering tabloid tactics, she is unafraid to take on the world’s biggest names and media organisations.
Brand lesson: Take a stand
Taylor Swift: Growing in the public eye
Throughout the many phases of Taylor’s career to date, we’ve seen Country Taylor, Pop Taylor, Tough Taylor, Political Taylor, to name a few. But through it all, she’s handled it as evolution, not revolution, taking her fans on the journey with her, and gathering millions more acolytes on the way.
Brand lesson: Don’t be afraid to evolve
For brands, change may be more to do with cultural shifts and audience needs, and even the most successful businesses need to work to stay relevant. This doesn’t have to mean throwing out your brand and re-engineering, even heritage brand truths and legacy tone of voice can be a springboard into a bright, relevant brand.