Where we started

Doddle make picking up parcels easier and are based in the UK. We needed to deliver a brand identity with the same simplicity that Doddle offered their customers.

The Journey

With a promise of being ‘reliable, simple and easy to use’, Doddle’s visual identity had to be equally no-nonsense, yet recognisable enough to launch a challenge to an established market. With tone of voice, in-store layouts, web design, animations and more, we helped them tell their story consistently across every part of their business.


We inherited brand work that had no clear, real-world application. Keel transformed that into an elegant, comprehensive, useful and recognisable brand – easily applied across the broad content campaign we created, and which continues to be used today.