THE PROBLEM

How to help a small brand team capture the essence of Volvo Cars across a huge global portfolio.

OUR SOLUTION

We didn’t just provide a one-off branding solution – our relationship began with a small communications brief that blossomed into nine years of continued collaboration and trusted partnership. During this time we helped Volvo develop and manage their global brand identity while maintaining their distinctiveness. We worked together to analyse and solve problems, showed them the way, provided the tools for brand self-sufficiency, and then let them drive it forward. Their way.

STEPHEN SAYS
“The Volvo relationship was one of trust, expertise and influence. The work we created helped shape the brand’s future direction. We were able to challenge and champion, leading to excellence in design and branding that we can still see in the fabric of Volvo today.”Stephen BassDesign Director at Keel

OUR CLIENT SAYS
“The Keel team is always passionate, insightful and creative, and developed a strong network and lots of respect within Volvo Cars.”Ingela D’AngeloDirector of brand and product experiences at Volvo Cars

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