Revving up the Nismo experience

Where we started

Nismo make racing cars for Nissan and are based in Japan. We needed to take Nismo from a well-kept racing secret among petrolheads to a big name in UK motorsport.

The journey

We envisioned using Nismo’s high-octane, high-performance reputation as a halo to help supercharge the Nissan parent brand with the emotion and glamour it desired. An exhaustive brand audit identified ‘Nismoness’; an enigmatic personality trait combining the need for speed, efficiency and impeccable design with a geek-streak for tech – this could work as a leading light for any rebrand, helping reshape the design, tone of voice and visual identity to appeal to their biggest advocates.