How to take Nismo from a well-kept racing secret among petrolheads to a big name in UK motorsport.


We envisioned using Nismo’s high-octane, high-performance reputation as a halo to help supercharge the Nissan parent brand with the emotion and glamour it desired. An exhaustive brand audit identified ‘Nismoness’; an enigmatic personality trait combining the need for speed, efficiency and impeccable design with a geek-streak for tech – this could work as a leading light for any rebrand, helping reshape the design, tone of voice and visual identity to appeal to their biggest advocates.

“This was a concept car of a project – a fascinating exploration of a world with devoted fans, a rich potential for customer engagement, and a massive focus on experiences. All areas Keel love to get stuck into.”Keith CrookCEO of Keel

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