Work out who you are

True conviction is rooted in truth. But our true nature, ambition and purpose aren’t always in line with what we present to the world. We begin every brief by getting deep under the skin of who our clients are, what they care about and what makes them tick, not just what they do.

• 5C Brand scan (company, competitors, customers, content, culture)
• Brand + Content workshop (mindsets, POD’s, beliefs)

Set direction

We build unbreakable strategic connections between your business objectives, your brand profile and your audience. We craft processes, guidelines and planning structures that provide consistent direction that all content, comms and in-market brand experiences reference at every stage.

• Brand strategy
• Purpose and positioning
• Character and values
• Visual and verbal identity
• Employer brand development

Establish distinctiveness

We delve into your story to ensure that all brand identity and content reinforces a coherent and ownable persona with consumers and in the market as a whole – establishing standout, clarity of voice and consistency of experience.

• Content thread of steel
• Content pillars
• Messaging frameworks
• Content calendar
• Content ecosystem plan

Make great work

We stride into full production mode to ensure maximum impact against objectives, both at a high-intensity campaign level and ongoing content output. But more than that: we put the framework and direction in place for you to create your own great work every single day.

• Content campaign development
• Social content execution
• Multi-format, cross-channel content creation
• Film and photography
• Employee experience + campaigns

Create the system

We never underestimate the importance of making sure people are able and excited to work with a new brand and content direction. The engine has to work and people have to want to keep it on track.

The key here is understanding. We use our understanding of the business to give the right level of guidance and inspiration. And we help teams – of all levels, internal and external – understand how we reached the direction we have, so they can take ownership of it going forward. 

• Brand + Content training
• Brand guardianship, consultancy and guidelines
• Tone of voice

Amanda Roberts

Office and Finance Manager

Amanda is an experienced Office and Finance Manager with a track record of keeping the content, design and marketing industry ticking.

She ensures that we deliver our projects on time and on budget, and that we’re all having a lovely time while we’re at it! 


Resident Pooch

Leya is our resident Spanish Water Dog. Friendly, loyal, with a routine you could set your watch to, she embodies so many of the values we hold dear.

But more than anything, she inspires us to be good.

That’s why if you click the doggy link below and make a donation to Battersea Dogs & Cats Home, whatever you pledge, we’ll take off your eventual bill when you work with us.

Handan Erek


Handan has been in creative content production for over ten years, working with household name clients across multiple industries. 

She is a master at creating communication channels between the creative team, clients services and stakeholders. She cares deeply about understanding our clients’ needs, producing user-centred content and achieving optimal creativity and profitability in every project. 

Harps Bhopal

Senior Account Director

Harps has over 20 years of communications experience spanning across advertising and brand development.

He’s worked in many industry sectors that include automotive, healthcare, tech and financial services. He brings a sign of reassurance to clients through explaining the various stages of a project and builds their trust and confidences.

Jamie Stanley

Head of Content

Jamie is an imaginative brand storyteller with a decade of experience working with some of the world’s fastest-growing brands.

He has played a key role in generating engagement, audience and revenue growth for household names and emerging startups alike. His approach blends penetrative, eye-catching copy and content with smart, scalable process for maximum impact and sustainable success.

Jonathan Crawford

Creative Director

Jonathan has spent the last twenty years working for a variety of advertising agencies and digital marketing companies in the UK, Europe and most recently South East Asia. 

His expertise lies in brand strategy, campaign development and conceptual copywriting, proven by the several international creative awards under his belt.

Lara Caspersonn

Account Executive

Lara’s extensive background in influencer talent management and digital collaboration make her perfectly suited to building strong relationships with our clients.

A trained anthropologist, her deep understanding of human behaviour and cultural patterns are invaluable in helping the Keel team help modern brands communicate with their audiences.

Vicky Plum

Graphic Designer

Vicky has a great passion for branding in both traditional and digital media.

She has a huge amount of enthusiasm and understanding of the visual language of our audience. Her passion for film, website design and animation as well as experience in Photoshop, Indesign and Premiere make her a key team member for creative and design needs.

Chris Hart

Creative Director

Chris is a real creative all-rounder, with over 20 years of experience transforming brands all around the world.

He has a history of thinking his way around business problems, through visual and creative solutions that really bring brand experiences to life. He’s awarded at Cannes and D&AD, and adds a wealth of knowledge across all media and brand sectors.

Stephen Bass

Design Director

Stephen is a designer with 25 years of brand design and implementation experience.

He came to Keel from Interbrand NYC and worked with Keith on the Volvo global identity in 2002. He has a keen interest in helping clients understand the design process and why we’ve made the decisions we have, bringing as much objectivity to the process
as possible.

Jonathan Jewell

Creative Lead

Jonathan’s 30 year career since then has taken him all over the world, living and working in LA, Atlanta, Nairobi and London.

In that time he’s developed a wide range of skill sets beyond just design and has managed large campaigns with multiple channels where the ability to direct shoots, photography as well as implement a creative vision across multiple assets is key.

Keith Crook

CEO + Executive Creative Director

Keith is our strongest advocate for brand and communications working together.

He excels at strategic thinking, concept origination and art direction. His experience spans UK tech and finance start-ups through to global brand development for brands such as Visa and Volvo Cars – where he was the global brand creative director.