the team

We’re a team of creatives. Not just in our output, but in our mindset. In every role, at every level, in every brief we approach.

The result? A hands-on approach that generates smart thinking, innovation and beautiful execution, all of which make the most of your budget.

Scroll to meet the designers, brand strategists, copywriters and account leads who make it all possible.



It’s his business

Debbie_staff photo


She links everything together


She makes everything tick

Lee & Luna


He's a problem solver


He thinks bigger


He keeps clients smiling


He makes design work


He likes to tell stories


She's a design wizz


She makes things flow


She's queen of the pursestrings


She makes brands sing


He loves it when a plan comes together


She's a good girl

Keith Crook

CEO + Executive Creative Director

Keith is our strongest advocate for brand and communications working together.

He excels at strategic thinking, concept origination and art direction. His experience spans UK tech and finance start-ups through to global brand development for brands such as Visa and Volvo Cars – where he was the global brand creative director.

Debbie Suffolk

Client Services Director

Debbie is all about creating successful collaborative relationships.

Her consistent focus has always been the growth of Keel clients. As a result they tend to remain year after year. Having been client side, she is also sympathetic to the pressures brands face in today’s fragmented global marketplace.

Angharad Jones

Creative Strategy Director

AJ is a properly big brand and campaign thinker.

She  works across Keel’s portfolio, leading our strategic and creative direction. She specialises in building brand positioning that stretches with businesses and into every consumer touchpoint. She has created product and brand launch campaigns for diverse sectors from electronics to beauty and wellness.

Lee Hanson

Creative Director

Lee is a strategically focused Creative Director with an eye for smart ideas that cut through and get noticed.

He’s worked in some of London’s highest profile creative environments over the 25 years, and has a wealth of experience across all business sectors and media channels.

He balances creative ambition with business pragmatism, and aims to deliver excellence for clients old and new.

Jonathan Crawford

Creative Director

Jonathan has spent the last twenty years working for a variety of advertising agencies and digital marketing companies in the UK, Europe and most recently South East Asia. 

His expertise lies in brand strategy, campaign development and conceptual copywriting, proven by the several international creative awards under his belt.

Harps Bhopal

Senior Account Director

Harps has over 20 years of communications experience spanning across advertising and brand development.

He’s worked in many industry sectors that include automotive, healthcare, tech and financial services. He brings a sign of reassurance to clients through explaining the various stages of a project and builds their trust and confidences.

Stephen Bass

Design Director

Stephen is a designer with 25 years of brand design and implementation experience.

He came to Keel from Interbrand NYC and worked with Keith on the Volvo global identity in 2002. He has a keen interest in helping clients understand the design process and why we’ve made the decisions we have, bringing as much objectivity to the process
as possible.

Jamie Stanley

Head of Content

Jamie is an imaginative brand storyteller with a decade of experience working with some of the world’s fastest-growing brands.

He has played a key role in generating engagement, audience and revenue growth for household names and emerging startups alike. His approach blends penetrative, eye-catching copy and content with smart, scalable process for maximum impact and sustainable success.

Vicky Plum

Graphic Designer

Vicky has a great passion for branding in both traditional and digital media.

She has a huge amount of enthusiasm and understanding of the visual language of our audience. Her passion for film, website design and animation as well as experience in Photoshop, Indesign and Premiere make her a key team member for creative and design needs.

Handan Erek


Handan has been in creative content production for over ten years, working with household name clients across multiple industries. 

She is a master at creating communication channels between the creative team, clients services and stakeholders. She cares deeply about understanding our clients’ needs, producing user-centred content and achieving optimal creativity and profitability in every project. 

Amanda Roberts

Office and Finance Manager

Amanda is an experienced Office and Finance Manager with a track record of keeping the content, design and marketing industry ticking.

She ensures that we deliver our projects on time and on budget, and that we’re all having a lovely time while we’re at it! 

Numa Hembya

Junior Designer

Numa is a creative all-rounder with a strong passion for everything design, from branding and typography to digital and print 

Her approach blends functionality with aesthetics to craft exciting, impactful work that delivers on client briefs and makes our work stand out.

Matt Carney

Senior Planner

Matt is an International strategist who combines analysis and insight with incredible creative thinking.

Matt has extensive experience with Millennial mums having worked with Pampers, Danone (Neocate) and the Nutricia Profutura Program. Matt has also worked with Mead Johnson on APAC competitive reviews and consumer insight reports.


Resident Pooch

Leya is our resident Spanish Water Dog. Friendly, loyal, with a routine you could set your watch to, she embodies so many of the values we hold dear.

But more than anything, she inspires us to be good.

That’s why if you click the doggy link below and make a donation to Battersea Dogs & Cats Home, whatever you pledge, we’ll take off your eventual bill when you work with us.

Jonathan Jewell

Creative Lead

Jonathan’s 30 year career since then has taken him all over the world, living and working in LA, Atlanta, Nairobi and London.

In that time he’s developed a wide range of skill sets beyond just design and has managed large campaigns with multiple channels where the ability to direct shoots, photography as well as implement a creative vision across multiple assets is key.

Lara Caspersonn

Account Executive

Lara’s extensive background in influencer talent management and digital collaboration make her perfectly suited to building strong relationships with our clients.

A trained anthropologist, her deep understanding of human behaviour and cultural patterns are invaluable in helping the Keel team help modern brands communicate with their audiences.

Lisa Lee

Business Strategy director

Lisa’s global career as a Creative Director, brand strategist and comms planner makes her uniquely qualified.  She sees brand challenges in their business context, and understands the dynamics of global clients going through transformation.  Whatever the category, her focus remains firmly on the experience and needs of consumers.