We worked for more than two years with Visa CEMEA to capture the ‘soul’ of the brand, and create a strong brand personality that would resonate across Central Europe, the Middle East and Africa (CEMEA) – a region where extreme wealth and poverty co-exist and cash is king.
Keel created a new brand platform and a distinctive look and feel, which was launched across all markets in the region. We created a series of seminars and workshops, along with printed and online brand tools to engage the local employees. The main brand book was launched at a major event that used a series of larger-than-life sculptures of everyday heroes.
After the launch, we delivered further brand and inspirational tools, along with an asset management intranet site.
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