For more than nine years we played a central role in ensuring that Volvo cars projected its strong brand values and maintained its distinctiveness and consistency. We defined a new brand territory that only Volvo could own, reprioritised its brand values, and communicated the changes to all Volvo employees and dealers.
To support the new brand positioning, we developed a brand identity and creative platform, providing both manuals and inspirational tools for Volvo’s agencies to follow. We also developed and launched a single, new, unifying logo for all brands across the Volvo group. It was the first-ever 3D-styled version to be applied across car badges, print and web.
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